On this first podcast episode hosted by Vernita Sherman, you will get details on business growth principles that every black business owner should know to achieve long-term success. Vernita breaks down the what’s and why’s so that you may build a strong foundation for your business that stands the test of time.
Also on this episode, Vernita shares background information on IMG Consulting and how the business and this podcast – The Monetizing Black Businesses Podcast – came about. If you ever wanted to know more about the people behind IMG Consulting and why we are doing what we are doing, then this episode is for you.
Tune in to find out:
- The purpose of the Monetizing Black Businesses Podcast
- Why IMG Consulting is being rebranded
- What I-M-G stands for
- The idea that sparked the formation of the new IMG Consulting team
- What type of properties you should create online and how they affect your ability to convert leads into buyers
- Where you should build your assets online to ensure long-term growth
- The most important asset you should have in case your social media accounts become unexpectedly deleted or frozen
- How to position yourself as an authority in your industry and increase credibly in your market
- The 4-step process you should continuously use to ensure that a large percent of your revenue is profit vs just enough to pay for expenses
- The most important thing you must do to make your business run more efficiently