On this 3rd episode of the Monetizing Black Businesses Podcast, Vernita Sherman explains how every black business owner can sustain a profitable business by doing 3 very simple — yet powerful — things. This episode is especially important for you to listen to if you’re making sales, but are struggling with producing enough money to live on.
Listen in as Vernita breaks down the shift in focus that must occur to ensure the sustainability of your business and its potential to continuously produce a profit. The 3 keys mentioned are crucial to your success if you expect your business to make enough profit that allows you and your family to live comfortably.
Tune in to find out:
- Why your focus should NOT be on the number of sales you generate
- What you should do before you start advertising and using marketing tools, so that you don’t waste money
- What you need to do after you make a sale to ensure your business thrives
- What to do to prevent yourself from marketing & advertising blindly
- How most URL shortening services throw off your website statistics
- How to organize your shared URLs so that your business is always in control
- What you should do before you send people to Eventbrite, your LeadPages pages, or other online sales tools you may be using
- Tips on tracking where your leads, customers, and clients are coming from
Resources mentioned in this episode:
- Clicky (Recommended)
- Improvely (Recommended)
- Leadpages
- Thrive Architect (Recommended)
- Bit.ly
- Rebrandly (Recommended)
- Pretty Links (not mentioned, but recommended)
Listen Below:
Podcast: Download
Subscribe: Apple Podcasts | Android | Google Play | Stitcher | RSS
Leave a Reply